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להשלמת התמונה ניתן לקבל מידע נוסף ממגוון רחב של כלים (רובם חינמיים):
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מדיניות פרטיות
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ככל שהעסק קרוב יותר (פיזית) לגולש המחפש שאילתא, וככל שלפרופיל גוגל של העסק יש יותר מידע וחוות דעת גולשים (רצוי חיוביות) – גדלים סיכויי העסק להופיע בשלושת התוצאות הלוקאליות שגוגל מציג.
חשוב לציין שלא בכל שאילתא גוגל מציג את תוצאות המפה; לעתים הוא יציג תוצאות אורגניות רגילות שעברו אופטימיזציה לוקאלית.
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